BP Daily Podcast: Effectively Wild Episode 166: Is the Internet Too Optimistic About the Astros?

We all know the Astros are committed to spending very little money( relative to other teams) this year, but I don't sense the team is doing anything special to draw fans to the park. Should there be a marketing approach other than "business as usual", like slashing ticket prices, creative promos, etc., that goes hand in hand with this reconstruction? I would think they might feel compelled to reward the fans that stick with them during these next few years. Or maybe Jim Crane's recent comment "we're going to run this like a business" is more telling, and he'll just write off any losses for the next few years with no regard to the fan base.